Meet the team: Jemma Masters, Marketing Manager – International Key Accounts

Jemma masters colourMeet our Marketing Manager for International Key Accounts, Jemma Masters. Originally from Horbury, West Yorkshire in England, Jemma has worked at Forbo Flooring in various roles for 16 years.

How long have you worked at Forbo Flooring?
Since January 2000, so just over 16 years. I have had various different marketing based roles during this time, initially within Bonar Floors working within the Corporate branding team and the export team, and more recently within Forbo working within the METAG export team and currently within the International Key Accounts team.

What is a memorable moment for you in your career with Forbo?
Joining the IKAM team just over 5 years ago was a great time for me. I brought organisational, product and commercial/marketing experience with me, but the transport segment was a whole new world for me. The rail, bus & coach and marine segments are so very different in terms of product and service requirements, distribution of customers and marketing channels. I am always learning and enjoying every minute.Tilly - Jemma's Dog

Do you have any hobbies or interests you enjoy in your spare time?
I enjoy spending time with my family and generally being outside. Running, cycling, swimming, walking the dog (Tilly) and skiing are high on the list. I also help coach my sons’ youth boys football team which keeps me busy. Travelling is also something that I love, I have a list a mile long of countries I still want to visit.
Just before Christmas we had an internal competition making gingerbread trains. The children and I had such great fun doing this, and making all of the characters into Forbo Transport personnel.


What do you enjoy most about your job?
It’s the variety that I enjoy. Preparing for exhibitions in all different countries, liaising with agencies, negotiating with suppliers, managing global reporting, carrying out research projects, evaluating media opportunities, working on segment strategies, social media strategy development. But most of all, I really love the interaction I have with all of my global colleagues within Forbo as well as with my immediate International Key Account Management team. 

What is your favourite film?
A while ago I read the three Twilight Saga books and was absolutely absorbed. I went on to see all the films, which I really enjoyed. Werewolf or Vampire was a question many asked me – it’s a really close one, but I’d have to go Vampire!

Describe yourself in 3 words
Reliable, determined, honest.

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